Mydo AG was born from a simple observation: most people with money don’t have a money problem—they have a clarity problem. They’re caught between conflicting advice, drowning in financial jargon, or working with advisors who’ve never walked in their shoes. We saw too many capable people making defensive financial decisions, playing not to lose instead of playing to win.
Years of Learning
What Really Matters
Mydo AG didn’t start as the firm it is today. When we opened our doors, the financial landscape was dominated by large institutions pushing standardized solutions, and independent advisors were still figuring out how to compete on expertise rather than product sales.
We started small, working with a handful of clients who were willing to take a chance on a different approach. No proprietary products. No hidden fees buried in fine print. No conflicts of interest disguised as “comprehensive services.” Just clear advice from people who understood that wealth is personal—shaped by individual goals, values, and circumstances that no algorithm can fully capture.
So we built something different. Mydo AG isn’t about selling products or hitting quotas. We’re not a bank trying to cross-sell you credit cards, and we’re not a brokerage chasing commissions on trades. We’re a team of financial professionals who believe that good advice should be clear, actionable, and aligned with your actual goals—not theoretical models that look perfect on paper but crumble under real-world pressure.
Building Something Better
How We Actually Work
Who We Serve
Why Mydo?
The name Mydo AG reflects our philosophy. Your money should do what you need it to do. Not what some theoretical investor profile says. Not what worked for someone else. What works for you, given your circumstances, your timeline, your values, and your definition of success.
What Drives Us Forward
We’re proud of what we’ve built, but we’re more proud of what our clients have built with our help. The entrepreneur who sold her company and now funds the causes she cares about. The couple who retired five years earlier than planned without compromising their lifestyle. The family that navigated an inheritance without conflict because they had a clear plan in place before emotions took over. These aren’t hypothetical success stories crafted for marketing—they’re real outcomes from real relationships built on trust and delivered through disciplined execution.
We measure our success differently than most firms. It’s not about assets under management or the number of products sold. It’s about whether you’re sleeping better at night. Whether you’re making decisions from a position of strength rather than anxiety. Whether your wealth is working for you instead of the other way around.
The Future
The financial world will continue to evolve, and so will we.
We’re constantly refining our approach, expanding our capabilities, and finding better ways to serve the people who trust us with their wealth. What won’t change is our commitment to clarity over complexity, and results over rhetoric. We’ll keep building a firm that we’d want to work with ourselves—one that treats financial advice as a profession, not a sales job.
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